Working with personas

Adding a new persona

You can add a persona to your library by clicking "New" to create a persona from scratch or "Import" to import from a library.

Personas are fundamental to how Conducttr builds the information environment so there are a lot of fields, but you don't necessarily need to complete them all! At a minimum a persona must have a Name and unique Handle. The handle isn't seen by your players but it's important to you as the designer.

Core attributes - what they mean

Name

The persona's name.

Handle

This is a way to uniquely refer to a specific persona.

The handle is used in the following situations:

• replacing with another persona from a library - personas with the same handle are recognised as potentially being the same

• used in smartwords to access the persona's other attributes. See the section on swartwords

Factions

This is a convenient grouping of personas but also affects how the AI generates content. See Factions for further information.

Bio

This is for designers to know who the persona is supposed to represent

Location

This is used to geolocate social media and website article posts (important for the InfoMap channel)

Impersonation

This allows human players with the matching position to impersonate this persona.

"All positions can edit" means website articles on this persona's website can be edited by any player with a position (i.e. not just a specific position).

Other attributes

Categorisation

Affiliation

This is a NATO categorisation of actors - it's used for some Pulse widgets

A3E

A military categorisation used in some Pulse widgets

Disposition

This is used in some Pulse widgets and reflects the persona's disposition (negative to supportive) towards the training audience

Tags

Searchable field to make it easier to find personas with similar tags.

This can be very helpful during design but also running (see Persona Management in the Facilitator Dashboard)

Established

Convient means for filtering but not used by the simulation

AI-related

Empathy

Empathy shapes the tone of voice for personas with the range -3 to +3 indicating confrontational style to conciliatory style respectively.

Beliefs

Belief tags connect the persona to beliefs in the belief library. See Beliefs in the Concept section

Social media related

Influence

Influence determines how much engagement a persona gets on their social media posts (See the section on Influence)

Content & Social Graph

Check the checkbox if you want to hide this persona from all social media

Working at an Organisation

Personas can work at Organisations. This will allow posts from the organisation to show the author as the organisation or the employee. Note that the player will need to impersonate the organisation and will select the employee as the post author.

Making the persona a team member

This allows a player to log in and inhabit the persona without impersonation

Checking message consistency

Click the icon shown to view and edit all messages from this persona.

The benefit of this feature is that it makes quality assurance fast in terms of being able to check for consistency of voice and story progression across the exercise for this persona.