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On this page
  • When to Use
  • How to Set It Up
  • How it looks to players
  • Hide a persona from the social graph

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  1. FEATURE DOCUMENTATION
  2. Designing
  3. Editor
  4. Personas
  5. Working with personas

Social Graph

PreviousInfluenceNextGotchas

Last updated 1 month ago

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The Social Graph feature replicates a social media network of friends and followers within the exercise. Players can expand their social networks by following or unfollowing personas and other players. This feature emulates real-life social media behaviour by curating a player's social media feed based on their connections.

When to Use

  • Use the social graph in exercises where the realism of social interactions is required to make the scenario more engaging.

  • Ideal for scenarios where understanding an individual's network is important, such as investigating influencer networks or analysing social dynamics.

  • Useful for exercises focused on social media behaviour analysis or digital communication strategies.

How to Set It Up

1

Export the social graph to Excel

Go to Personas then click on the Social Graph icon.

2

Export

Export the social network that's important to you.

Even if you have no social graph yet, exporting the current (empty) network will give the correct file to edit

3

Edit the network in Excel

In the Excel file, Conducttr uses a number between 1 & 3 to indicate the relationship between personas:

1 = the row persona is following the column persona

2 = the personas follow each other

3 = the column persona follows the row persona

Example social graph manipulated in Excel
4

Import the updated Excel sheet

The import feature allows graphs to be overwritten or merged. Merging social graphs is important for large exercises where several people may be working on different clusters of personas.

The networks are compatible with each other so you could export the microblog network and import to gosocial, for example.

How it looks to players

After uploading the social graph, when players investigate a persona's account they'll see the followers and following you created.

Hide a persona from the social graph

Sometimes you might want to hide personas from the social graph. This could be true if you use personas as part of the exercise mechanics rather than the information environment.

To hide personas, you'll need to export the settings as a spreadsheet, change and then import.

1

Export the social table

2

Edit spreadsheet

1= show the persona in social graph

0= hide the persona from social graph

3

Import modified spreadsheet

Reimport the modified spreadsheet and the personas with show=0 will not be displayed in any social graph