Social Watch
Social Watch is a dedicated channel that allows participants, role-players and exercise control to monitor and analyse conversations in social media channels.
Detect, visualise, and monitor conversations on social media.
This can play a crucial role in crisis exercises, such as addressing reputational damage or countering disinformation campaigns.
Available player actions
Setting up social watch
Click the + icon and type the term you want to monitor across social media.
Either type a term or select one from the drop down
Click 'Add' to add this term
Filter and search
Each column can be filtered by channel and by sentiment
Creating and monitoring metrics
When in the expanded view, click on the cloud icon to generate a watchword-related word cloud.
You can hover over each popular word to see the number of mentions.
View in a range of immersive modes
There are two social watch views, choose which metrics to display by selecting either the column or expanded view.
Access this view by clicking the bar graph button. This provides deeper insights into conversations around the term, showing metrics like sentiment analysis, trends, and post authors. You can get further details surrounding the term by changing to the expanded view, see below for more information on this.
Expanded view
To access the expanded view first ensure you have clicked the bar graph button, then you will have the option to expand.
Once the column is expanded this will give you a deeper insight into the metrics surrounding this conversation.
Sentiment Analysis
Conducttr will automatically identify and categorise content posted in your exercise social media. This will be tagged as negative (red), neutral (grey) and positive (green). This allows participants to monitor specific watchwords and quickly assess the conversation sentiment. This is particularly useful during crisis simulations where the company brand is at stake: reputational damage, user complaints, disinformation campaigns, etc.
Note that Social Watch categorises live social media. Scripted social media that's in your MEL or Pattern of Life should be analysed inside the scenario editor before publishing.
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