MicroBlog (Twitter)

This page shows how to customise the MicroBlog channel, how to create persona's MicroBlog posts and key attributes to consider. It also shows how to send content from the MicroBlog channel, whether that be from the Master Events List (MEL) or Pattern of Life (PoL).

To understand how to use MicroBlog in the player view, see here.

Benefit

• Customise Microblog to mirror realistic social media space

• Have full control of the content shown and conversations had on this channel

Features

• Each persona has its own profile page with simulated number of followers, following and published posts

• Simulated account creation date and simulated geo-tag

• Tweets can be published automatically based on master events lists and other criteria

• Each team can have their own microblog universe or teams can share the same universe

What real-life channels does Messenger replicate?

Microblog mimics popular services such as Twitter. You have the functionality to create past posts, new posts, persona and company profile accounts, comment, retweet, likes, etc.

Customising persona profiles

To customise a persona MicroBlog channel, in the Scenario Editor navigate to Personas > select the persona > open the MicroBlog tab. Here you will have the ability to customise basic attributes:

Basic attributes

Name

Name that will be displayed

Handle

The persona's username for this channel

Bio

Short description that will be displayed in the profile page

Header image

Upload a custom image for the profile header (1500px x 500px)

Historical content

Also known as Past Posts. Tweets that will be already published in that profile even before the exercise starts. These can be generated using the AI Assistant or imported from a CSV file and have media attached.

Further details (optional)

Verfied

Is the account verified? (displays blue tick)

Metrics

Total number of followers, following and published tweets of that profile

Creation date

When the account was created (to trace the account's credibility)

Website

Insert a URL in the box, and link the URL to a website via the drop down.

Sending MicroBlog content

Send content via MEL

To send content via the MEL add an inject and select the MicroBlog channel. Here you have the option to:

• customise the tweet text

• attach media attachments

• influence tweet metrics - retweets, likes and comments

• add comments to this tweet via the 'Past comments' tab

Save time writing your tweet by using the AI Assistant

Send content via PoL

Generate an entire stack of tweets that can be released dynamically during the exercise. See more on PoL here.