# Working with personas

## Adding a new persona

You can add a persona to your library by clicking `Add persona` to create a persona from scratch or `Import personas` to import from a library.

Personas are fundamental to how Conducttr builds the information environment so there are a lot of fields, but you don't necessarily need to complete them all! At a minimum a persona must have a **name and unique handle**. The handle isn't seen by your players but it's important to you as the designer.

### Core attributes

| Core attribute | Description                                                                                                                                                                                                                                                                                                                                                               |
| -------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Name           | The persona's name                                                                                                                                                                                                                                                                                                                                                        |
| Handle         | <p>This is a way to uniquely refer to a specific persona.</p><p></p><p>The handle is used in the following situations:</p><ul><li>Replacing with another persona from a library - personas with the same handle are recognised as potentially being the same</li><li>Used in smartwords to access the persona's other attributes. See the section on swartwords</li></ul> |
| Faction        | This is a convenient grouping of personas but also affects how the AI generates content                                                                                                                                                                                                                                                                                   |
| Bio            | This is for designers to know who the persona is supposed to represent                                                                                                                                                                                                                                                                                                    |
| Location       | This is used to geolocate social media and website article posts (important for the InfoMap channel)                                                                                                                                                                                                                                                                      |
| Impersonation  | <p>This allows human players with the matching position to impersonate this persona.</p><p></p><p>"All positions can edit" means website articles on this persona's website can be edited by any player with a position (i.e. not just a specific position)</p>                                                                                                           |

### Other attributes

#### Categorisation

| Attribute   | Description                                                                                                                      |
| ----------- | -------------------------------------------------------------------------------------------------------------------------------- |
| Affiliation | This is a NATO categorisation of actors - it's used for some Pulse widgets                                                       |
| A3E         | A military categorisation used in some Pulse widgets                                                                             |
| Disposition | This is used in some Pulse widgets and reflects the persona's disposition (negative to supportive) towards the training audience |
| Tags        | Searchable field to make it easier to find personas with similar tags. This can be very helpful during design but also running   |
| Established | Convenient means for filtering but not used by the simulation                                                                    |

#### AI related

| Attribute | Description                                                                                                                               |
| --------- | ----------------------------------------------------------------------------------------------------------------------------------------- |
| Empathy   | Empathy shapes the tone of voice for personas with the range -3 to +3 indicating confrontational style to conciliatory style respectively |
| Beliefs   | Belief tags connect the persona to beliefs in the belief library                                                                          |

#### Social media related

| Attribute              | Description                                                                         |
| ---------------------- | ----------------------------------------------------------------------------------- |
| Influence              | Influence determines how much engagement a persona gets on their social media posts |
| Content & Social Graph | Check the checkbox if you want to hide this persona from all social media           |

## Working at an Organisation

Personas can work at organisations. This will allow posts from the organisation to show the author as the organisation or the employee.&#x20;

<figure><img src="https://3476309720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsNKxYbIPgfYmCR9EJgAu%2Fuploads%2F3bpEh0Vx20nbSGA5xNY4%2Fimage.png?alt=media&#x26;token=acb9384b-07ea-49c8-9947-7e68fe5784f5" alt=""><figcaption></figcaption></figure>

## Making the persona a team member

This allows a player to log in and inhabit the persona without impersonation. The player will need to use the same email address as the persona.

<figure><img src="https://3476309720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsNKxYbIPgfYmCR9EJgAu%2Fuploads%2FFAK3UKnfPXY37fNMKTWI%2Fmatches%20player.png?alt=media&#x26;token=bfc223d1-5102-49ed-b12f-ab9ffdbf6823" alt=""><figcaption></figcaption></figure>
