# Influence

Influence determines how much **engagement** a persona gets on their social media posts.

<table><thead><tr><th width="187.33331298828125">Benefit</th><th>Feature</th></tr></thead><tbody><tr><td>Saves time</td><td>Create ranges for the engagement on social media posts</td></tr><tr><td>Greater consistency</td><td>Automatically apply numbers for likes, shares, and comments on historic posts within predefined ranges</td></tr></tbody></table>

## Defining influence

There are several indicators of influence - the **ratio of followers to following** is one but a better one is whether the persona's content actually gets traction & engagement. This is indicated by the **number of likes, shares and comments** on a post.

When creating your persona, you can define their influence by creating ranges for the engagement they'll typically get on a MicroBlog (X/Twitter) or GoSocial (Facebook) post.

Navigate to `Influence` when editing a persona and choose their *Influence Category* from the drop-down list.

<figure><img src="/files/Eb8FRpaeOP4uoeOthU8O" alt=""><figcaption></figcaption></figure>

### Applying influence

In your personas' MicroBlog and GoSocial accounts, you can create **historic content** that will be pre-published at the start of the exercise.

If you click the button `Apply influence` the Editor will randomly add a number of likes, shares and comments to the posts **within the ranges you've created in the Influence panel**.

<figure><img src="/files/znBINFZyqjihsIXXecf2" alt=""><figcaption></figcaption></figure>

Apply influence **by bulk** by selecting the desired personas (this is usually best done when organising by factions) and clicking the :thumbsup: button:

<figure><img src="/files/b0cugzUhx6sL53IC3vDe" alt=""><figcaption></figcaption></figure>

Persona influence where it's defined will then be applied to all persona historic messages.

{% hint style="warning" %}
MicroBlog influence will be applied to other channels too except GoSocial if it's been defined.
{% endhint %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://helpdocs.conducttr.com/feature-documentation/designing-and-running/personas/working-with-personas/influence.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.