# Factions

Factions are organisational tools for designers to **categorise personas effectively**. They influence **AI-generated content** by defining the voice of personas in that faction and can be used for Pattern of Life (PoL) generation.

### When to use

Factions should be used to:

* Streamline the process of finding and managing personas
* Tailor the AI-generated content with distinct voices

## How to

### Implementation

1. Navigate to `Personas` 
2. Toggle to Factions library

<figure><img src="/files/FiI2WAFi58UvF5aE9cyA" alt=""><figcaption></figcaption></figure>

### Configuration

Access the essential attributes of a faction:

<figure><img src="/files/1rV6swHQ4U1c0pqzGepr" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
Don't feel the need to fill out every field. These attributes assist Conducttr's in-platform AI in generating bespoke content. The more detailed you can be the better, but it's not compulsory!
{% endhint %}

#### Basic Information

<table><thead><tr><th width="180.22222900390625"></th><th></th></tr></thead><tbody><tr><td><strong>Faction Name</strong></td><td>Provide a unique name</td></tr><tr><td><strong>Classification</strong></td><td>Information classification: <em>Open</em>, <em>Restricted</em>, <em>Confidential</em>, or <em>Internal</em></td></tr><tr><td><strong>Description</strong></td><td>Provide a description (who they are and what they represent)</td></tr><tr><td><strong>A3E Classification</strong></td><td>Defence classification approach commonly used with Pulse analytics feature</td></tr><tr><td><strong>Empathy</strong></td><td>High number = more reasonable<br>Low number = more aggressive</td></tr><tr><td><strong>Demographics</strong></td><td>Provide an age range/gender split (female and male percentages must total 100%)</td></tr><tr><td><strong>Education</strong></td><td>Provide a predominant education level (options range from <em>No formal education</em> to <em>Doctorate / Professional degree)</em></td></tr><tr><td><strong>Employment</strong></td><td>Provide a primary employment sector The primary employment sector (options include sectors such as <em>Technology &#x26; IT</em>, <em>Healthcare &#x26; Life Sciences</em>, <em>Public Sector &#x26; Government</em>, <em>Security, Defense &#x26; Emergency Services</em>, and others)</td></tr><tr><td><strong>GPS Coordinates</strong></td><td>Provide a set location with GPS coordinates</td></tr></tbody></table>

#### Communication Style

Fill out the *Examples* field and click the "magic icon" to autofill the rest of Communication Style with AI:

<figure><img src="/files/nL4SF6lUN4efgvGlueO4" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="180.2222900390625"></th><th></th></tr></thead><tbody><tr><td><strong>Examples</strong></td><td>Input example speech and autofill the remaining fields with AI</td></tr><tr><td><strong>Uses Emojis</strong></td><td>Choose whether personas in this faction should use emojis or not</td></tr><tr><td><strong>Style</strong></td><td>General writing style (e.g. formal, casual, witty, technical)</td></tr><tr><td><strong>Tone</strong></td><td>Emotional flavour of messaging (e.g. neutral, upbeat, critical)</td></tr><tr><td><strong>Language Register</strong></td><td>Formality level (e.g. slang vs. professional, jargon vs. plain language)</td></tr><tr><td><strong>Delivery</strong></td><td>How messages are presented (e.g. concise, story-like, authoritative)</td></tr><tr><td><strong>Write In</strong></td><td>The language the faction writes in</td></tr><tr><td><strong>Channel</strong></td><td>Where the faction communicates (select up to 4 channels)</td></tr></tbody></table>

## Usage

### Adding personas to factions

Personas can be added to factions in batches for efficiency.

1. Select the personas you want to add to a faction
2. Click `Bulk change personas`

<figure><img src="/files/okOPKIz12TkBDKRugqMg" alt=""><figcaption></figcaption></figure>

In the *Bulk change personas* window:&#x20;

4. Select *Change faction*
5. Select the intended faction in the drop-down list

<figure><img src="/files/fGjvz99ph8SvxSlEMoYN" alt=""><figcaption></figcaption></figure>

Alternatively, add a persona individually while editing:

<figure><img src="/files/LTbgbelkkc0WBjAbo4XO" alt=""><figcaption></figcaption></figure>

Once assigned to a faction, personas can be filtered for easy retrieval and management.

<figure><img src="/files/0w7hZRsuj8MjeWeSUuDS" alt=""><figcaption></figcaption></figure>


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