Factions

Factions are organisational tools for designers to categorise personas effectively. They influence AI-generated content by defining the voice of personas in that faction and can be used for Pattern of Life (PoL) generation.

When to use

Factions should be used to:

• Streamline the process of finding and managing personas

• Tailor the AI-generated content with distinct voices

How to

Implementation

1. Navigate to Personas

2. Toggle to Factions library

Configuration

Access the essential attributes of a faction:

Don't feel the need to fill out every field. These attributes assist Conducttr's in-platform AI in generating bespoke content. The more detailed you can be the better, but it's not compulsory!

Basic Information

Faction Name	Provide a unique name
Classification	Information classification: Open, Restricted, Confidential, or Internal
Description	Provide a description (who they are and what they represent)
A3E Classification	Defence classification approach commonly used with Pulse analytics feature
Empathy	High number = more reasonable Low number = more aggressive
Demographics	Provide an age range/gender split (female and male percentages must total 100%)
Education	Provide a predominant education level (options range from No formal education to Doctorate / Professional degree)
Employment	Provide a primary employment sector The primary employment sector (options include sectors such as Technology & IT, Healthcare & Life Sciences, Public Sector & Government, Security, Defense & Emergency Services, and others)
GPS Coordinates	Provide a set location with GPS coordinates

Communication Style

Fill out the Examples field and click the "magic icon" to autofill the rest of Communication Style with AI:

Examples	Input example speech and autofill the remaining fields with AI
Uses Emojis	Choose whether personas in this faction should use emojis or not
Style	General writing style (e.g. formal, casual, witty, technical)
Tone	Emotional flavour of messaging (e.g. neutral, upbeat, critical)
Language Register	Formality level (e.g. slang vs. professional, jargon vs. plain language)
Delivery	How messages are presented (e.g. concise, story-like, authoritative)
Write In	The language the faction writes in
Channel	Where the faction communicates (select up to 4 channels)

Usage

Adding personas to factions

Personas can be added to factions in batches for efficiency.

1. Select the personas you want to add to a faction

2. Click Bulk change personas

In the Bulk change personas window:

1. Select Change faction

2. Select the intended faction in the drop-down list

Alternatively, add a persona individually while editing:

Once assigned to a faction, personas can be filtered for easy retrieval and management.