# Unique voice

Giving your personas unique voices helps to **generate more personalised AI content**. This saves time and ensures personas act in a way true to their constructed identities, enhancing the quality and realism of an exercise.

{% hint style="info" %}
You can read more about the concept at the page below:
{% endhint %}

{% content-ref url="../../../../concepts/planning/individualistic-personas" %}
[individualistic-personas](https://helpdocs.conducttr.com/concepts/planning/individualistic-personas)
{% endcontent-ref %}

You'll need to configure three details:

* Empathy
* Faction description (Voice)
* Beliefs

## Empathy

Empathy is set at the level of individual persona within a range of -3 to 3 **where -3 is aggressive/confrontational and +3 is conciliatory**. Persona's empathy helps to shape the overall tone of voice for personas. This will help in getting more bespoke content from AI results. 

To locate a persona's empathy, follow the instructions in the screenshot below:

<figure><img src="https://3476309720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsNKxYbIPgfYmCR9EJgAu%2Fuploads%2FVOXhwsgES7c5v32Cdnt4%2Fimage.png?alt=media&#x26;token=18c8e94b-9786-4dc1-9fd2-20d323a968fa" alt=""><figcaption></figcaption></figure>

## Faction description (Voice)

Shape the overall tone of voice for personas in a faction by describing how these personas would communicate in **faction description**.&#x20;

When organising your personas into factions, ensure to include a faction description (describing the tone of voice/way of speaking from the faction) and an empathy score. Both help in getting more bespoke and less generic content from AI results.&#x20;

Faction descriptions impact all AI within Conducttr. This includes **AI within injects, the AI assistant within the MEL, Pattern of Life** etc.

### Locating faction descriptions

To give a faction a description navigate to `Personas` > `Manage factions` > click on the space under the word Description:

<figure><img src="https://3476309720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsNKxYbIPgfYmCR9EJgAu%2Fuploads%2Fi5Hu0jrI10lpP660yaIZ%2Ffaction%20descriptions.png?alt=media&#x26;token=47e974ca-3bd5-4eeb-9232-1b10afe98403" alt=""><figcaption></figcaption></figure>

### How to write a faction description&#x20;

The faction description should describe the voice that personas in this faction will use when the AI generates content for them. Typically it might include:

* **Language**: English, Singlish, French
* **Style**: formal, informal
* **Demographic**: young urban professionals, old working class Londoners

{% hint style="info" %}
Keep the **faction voice brief and to the point**. The more text you add, the more likely the AI will be confused.
{% endhint %}

## Beliefs

Integrating beliefs into scenarios allows for the creation of **more nuanced and dynamic narrative environments**. Beliefs allow you to make your personas more realistic and consistent in the sense that they communicate according to their beliefs.

The file below is an example belief file. You can create these files in FIEMA or manually in a spreadsheet. They can be very brief and don't necessarily need as much fidelity as the example given.

{% file src="<https://3476309720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsNKxYbIPgfYmCR9EJgAu%2Fuploads%2FHu74haR2EkyN01zoJelz%2Fhelsinki_beliefs_2.0.csv?alt=media&token=c2d68550-70d8-4b6d-b296-2eba50c290b1>" %}

### 1. Import beliefs

Select the AI Configuration option as indicated below and import a beliefs file.

<figure><img src="https://3476309720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsNKxYbIPgfYmCR9EJgAu%2Fuploads%2FkwfPexrKLoiwX8690uOD%2Fimage.png?alt=media&#x26;token=07753cf0-330b-4d50-8157-a2563efae977" alt=""><figcaption></figcaption></figure>

### 2. Assign belief to personas

<figure><img src="https://3476309720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsNKxYbIPgfYmCR9EJgAu%2Fuploads%2Fe7vG9anzrTCnCbJwUpj6%2Fimage.png?alt=media&#x26;token=f9aa65bf-d617-49be-b341-438cd3bfd3eb" alt=""><figcaption></figcaption></figure>

### Missing beliefs

If you import a persona from another library, you might find that its beliefs don't match the beliefs you have loaded for the current exercise. In this case you'll see beliefs greyed out as in the example below.

**Grey beliefs aren't used by the AI** so you don't need to delete them. However you might choose to delete grey beliefs in order to make room for new beliefs.&#x20;

<figure><img src="https://3476309720-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsNKxYbIPgfYmCR9EJgAu%2Fuploads%2FewOewYq1ET2weXrR0VX8%2Fimage.png?alt=media&#x26;token=44e57131-eb61-4d2e-913d-cb076c85c703" alt=""><figcaption></figcaption></figure>