# Unique voice

Giving your personas unique voices helps to **generate more personalised AI content**. This saves time and ensures personas act in a way true to their constructed identities, enhancing the quality and realism of an exercise.

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You can read more about the concept at the page below:
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{% content-ref url="/pages/tCHT9RVEGv72TztVlfSn" %}
[Individualistic personas](/concepts/planning/individualistic-personas.md)
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You'll need to configure three details:

* Empathy
* Faction description (Voice)
* Beliefs

## Empathy

Empathy is set at the level of individual persona within a range of -3 to 3 **where -3 is aggressive/confrontational and +3 is conciliatory**. Persona's empathy helps to shape the overall tone of voice for personas. This will help in getting more bespoke content from AI results. 

<figure><img src="/files/yuDQK9HpW6YFUmfjvP8v" alt=""><figcaption></figcaption></figure>

## Faction communication style

Shape the overall tone of voice for personas in a faction by describing how these personas would communicate under `Communication Style`.&#x20;

When organising your personas into factions, ensure to generate the communication style and assign them an empathy score. Both help in getting more bespoke and less generic content from AI results. This includes AI within:&#x20;

* Injects
* Master Events List (MEL)
* Pattern of Life (PoL) etc.

Provide a small example of how you want the faction's overall voice to sound and click the "magic icon" to generate the rest of the details:

<figure><img src="/files/LKOQWjwXKLnqIsLLFAKa" alt=""><figcaption></figcaption></figure>

* **Style**: formal, casual, witty, technical&#x20;
* **Tone**: neutral, upbeat, critical
* **Language Register**: slang vs professional, jargon vs plain language
* **Delivery**: concise, story-like, authoritative
* **Write In**: language
* **Channel**: where the persona/faction communicates (up to 4 channels)

## Beliefs

Integrating beliefs into scenarios allows for the creation of **more nuanced and dynamic narrative environments**. Beliefs allow you to make your personas more realistic and consistent in the sense that they communicate according to their beliefs.

Give your personas beliefs under `Cognitive`. If you generate your persona attributes by filling out a persona bio and generating the rest with the "magic icon", the beliefs will already be filled out like so:

<figure><img src="/files/Jq6JyKz5pTyZyE8ohK4c" alt=""><figcaption></figcaption></figure>

If you want to edit this in more detail, toggle to the `</> Expert` tab within the persona to see the advanced settings for beliefs. This is the data that influences what you see in the Cognitive section above.

<figure><img src="/files/bhKvgx9MCwQS9ROomexA" alt=""><figcaption></figcaption></figure>


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