# Communications Manager

The Communications (Comms) Manager is a **central area in Social Watch for managing multiple persona accounts when impersonating**. View everything that happens (what AI sends, what comes in, what gets published) from one feed. 

Instead of needing a dedicated role player per persona, a single member of EXCON (Facilitator, observer, adjudicator) can monitor and respond across multiple personas and channels from one screen. 

Use AI to generate specific persona content, grounded in their cognitive model and beliefs. 

<table><thead><tr><th width="345.77777099609375">Benefit</th><th>Feature</th></tr></thead><tbody><tr><td>Better visibility</td><td>Schedule/draft content across channels</td></tr><tr><td>Simplifies posting from different personas across various channels in one step</td><td><p>Available on:</p><ul><li>MicroBlog (X/Twitter)</li><li>GoSocial (Facebook)</li><li>InstaMedia (Instagram)</li><li>Telegraph (Telegram)</li><li>Website/News (Browser)</li><li>Forum (Reddit)</li></ul></td></tr><tr><td>Eliminates the need to repeat processes/navigate dropdowns</td><td><ul><li>AI post assistance</li><li>Auto-respond</li></ul></td></tr></tbody></table>

### When to use

Use the Comms Manager when managing multiple roleplaying personas in an exercise, particularly when there's one dedicated role-player. The Comms Manager is especially useful in scenarios where multiple media personas are involved, allowing a single EXCON member to monitor and engage with all persona communications.

#### Example

In a crisis communications exercise, three media personas are handling different social media content. Instead of assigning a role-player to each, **an EXCON member uses the Comms Manager to monitor and respond to all interactions from a single feed, with AI handling routine responses and EXCON stepping in for critical interactions**.

### Behavioural Simulation Engine (4Rs Model)

The 4Rs model powers persona decision-making in the Comms Manager:

* Is the request **RELEVANT**?
* Does it **RESONATE**?
* How should I **REACT**?
* What's my **RESPONSE**?

This three-stage pipeline guides how personas process requests, ensuring their responses stay true to their cognitive model and in-character persona.

{% hint style="info" %}
To find out more about auto-respond, visit the page below:
{% endhint %}

## :zap:Designing

Before running the Comms Manager in Social Watch, there's a few things the designer must consider/set-up.

#### Activate Social Watch

Ensure you activate Social Watch in the Editor under `Configuration` > `Channels`:

<figure><img src="/files/p3ZwQ0quwNVWOKIa8AMs" alt=""><figcaption></figcaption></figure>

Under the settings for Social Watch, ensure that *Autonomous Personas (Auto)* is toggled on.

<figure><img src="/files/xiBW4giLraG9g8Ccv4j4" alt=""><figcaption></figcaption></figure>

#### AI

To get the most out of AI generated responses, two things must be in place before the exercise runs:

1. The scenario description must be completed in the Editor (this populates the exercise context in the AI settings). You can find this under `Configuration` > `Exercise Setup` :

<figure><img src="/files/q4Tt0JGI6KlNmW9D5Jav" alt=""><figcaption></figcaption></figure>

1. Each persona must have their cognitive model fully built out. You can find this under `Personas` > `Core` :

<figure><img src="/files/R2uq7pA1xMGkV4Ikx0Zz" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
To find out more about persona attributes, visit the page below:
{% endhint %}

{% content-ref url="/pages/wRYkXCAB5l7N3Qxg2pTW" %}
[Working with personas](/~/revisions/GvyFko2oWr6lbcMP5Uvj/feature-documentation/designing-and-running/personas/working-with-personas.md)
{% endcontent-ref %}

#### Positions

Personas also need to be assigned to positions and those positions assigned to players. Without this, impersonation options won't appear.&#x20;

1. Set up positions up under `Configuration` > `Positions`:

<figure><img src="/files/T5PF9gxrHFEZ41jp5uZK" alt=""><figcaption></figcaption></figure>

2. Assign position to personas:

<figure><img src="/files/BoCUdy9ysFYFuFQoWjHk" alt=""><figcaption></figcaption></figure>

3. Assign positions to players:

* From the Teams table:

<figure><img src="/files/WH5Oq9ZmFkW3YLedXgmt" alt=""><figcaption></figcaption></figure>

* Or from the Facilitator Dashboard:

<figure><img src="/files/aLDVSXLwHtbCwrip91AE" alt=""><figcaption></figcaption></figure>

#### Social Graph

Social Graph (following relationships between personas) affects message visibility, so this needs to be set up correctly for inbound messages to show in the impersonation feed.

***

## Running

{% stepper %}
{% step %}

#### Get started

When you first open Social Watch in an exercise you'll be met with this *Get Started* window:

<figure><img src="/files/cYkFNJmky3o7zv8rXFHU" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Impersonate persona

To use the Comms Manager in Social Watch, you'll want to select `Impersonate Persona`:

<figure><img src="/files/kbqtVlTq3flfboNZjl3v" alt=""><figcaption></figcaption></figure>

*Select Sender* from a drop-down list (this is all the personas you have available to you via the preconfigured positions).&#x20;

There are two different ways to run the Comms Manager.&#x20;

1. **Impersonation (manual)**: using the Comms Manager as a bird's eye view of the all impersonating personas, but manually replying to players throughout the exercise
2. **Auto respond**: Allowing AI to automatically respond to player messages. To enable, click the checkbox as shown in the screenshot above
   {% endstep %}
   {% endstepper %}

### 1. Impersonation

To add another impersonation column, click `+ Add column`:&#x20;

<figure><img src="/files/U8Fd9E4G3RasvISf9ckt" alt=""><figcaption></figcaption></figure>

As injects come through, you'll be able to see every message the selected personas receive throughout the exercise:&#x20;

<figure><img src="/files/Q1JLQABG4bj4hBOF552U" alt=""><figcaption></figcaption></figure>

Any player messages sent to roleplaying personas will be highlighted with a green *Player* tag and a border:

<figure><img src="/files/0Qa7ZtgnJUrc4cvgxlJH" alt=""><figcaption></figcaption></figure>

Click `Reply` to send a response from the persona straight from Social Watch. This will open the Composer. Here you can:

* Reply manually by typing in the body
* Utilise AI to generate responses live (you'll need to describe the event/context)

<figure><img src="/files/jeTIfibB5eHdP0qQFfqp" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
In the Email Composer, select any available players/personas from the *To* and *CC* drop-downs.
{% endhint %}

### 2. Auto

Auto allows personas with their cognitive models set up in the Editor to automatically respond to incoming emails/messages.

Add an auto column by clicking `+ Add column` , and in the open window check the *Auto respond* box:

<figure><img src="/files/2xZNqOwuFIDsPm1qu3ZN" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
You can only use one channel per persona when using Auto.
{% endhint %}

When content (in this case it's an email) is sent to the selected persona, they will automatically respond based on their cognitive model:

<figure><img src="/files/uyhfXWu5nCV0FhGTixRg" alt=""><figcaption></figcaption></figure>

***

## Licence

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="image">Cover image</th></tr></thead><tbody><tr><td><strong>Eagle</strong></td><td>This feature is available with an Eagle licence</td><td><a href="/files/zlpAztytSXtUsGcLfgdR">/files/zlpAztytSXtUsGcLfgdR</a></td></tr></tbody></table>


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