Persona Details reference

The Persona details spreadsheet is the bulk create/edit format for the Conducttr persona library (Personas > Bulk changes). Export an empty or populated library, edit, reimport.

71 columns in a single sheet, row 1 headers, one persona per row. Layout:

Block	Columns	Covers
Identity	1–12	Name, handle, faction, disposition, empathy, tags, beliefs, RP, email, bio, goals, image
Tw*	13–30	MicroBlog profile, history and engagement
Fb*	31–48	GoSocial profile, history and engagement
Ig*	49–60	InstaMedia profile and history
Tg*	61–67	Telegraph profile and history
Trailing	68–71	GPS, Permissions, Show, WebsiteViews

The four social blocks repeat the same shape, so a persona can carry a different display name, handle, avatar and follower count per channel. They are not auto-filled from the identity block - a blank TwName means a blank name on MicroBlog, not a fallback to Name.

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Identity block

Column	Format	Notes
Name	Text	Required.
Handle	Text, no spaces	Required and unique. Used for persona replacement matching between libraries, and as the key in persona smartwords: {persona._handle_.name}. Not seen by players.
Faction	Text	Free text - creates the faction if it doesn't exist. Affects AI content generation and Pattern of Life voice. A leading underscore (_Digital Youth) appears in production files as a naming convention for grouping, not a syntax requirement.
Disposition	Number, −5 to +5	Stance toward the training audience, hostile to supportive. Range is -5 to +5. Default 0 if unset.
Empathy	Number, −3 to +3	Confrontational to conciliatory tone. Range is -3 to +3. Default is 0.
Tags	Comma-separated, unquoted	Freeform, 30 chars per entry. Searchable and filterable in the library. Not consumed by the simulation, so safe for classification schemes (DEM_MALE,EW_K5).
Beliefs	Comma-separated (assumed)	Unused at this time
RP	0 / 1	Role-player flag.
Email	Email address	Required for the Email channel. Also the login address when the persona matches a player.
Bio	Text	Designer-facing description.
Goals	Comma-separated quoted strings	Unused at present
Image	URL	Master profile image. Per-channel *ProfileImg overrides it for that channel.

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Social blocks — Tw (MicroBlog), Fb (GoSocial), Ig (InstaMedia), Tg (Telegraph)

Column	Present on	Format	Notes
*Name	Tw, Fb, Ig, Tg	Text	Display name on that channel.
*Handle	Tw, Fb, Ig, Tg	Text	Channel handle -independent of the master Handle and of each other.
*Verified	Tw, Fb, Ig	0 / 1	Verified badge.
*Created	Tw, Fb, Ig	YYYY-MM-DD	Account creation date shown on profile.
*Bio	Tw, Fb, Ig, Tg	Text	Channel bio.
*ProfileImg	Tw, Fb, Ig, Tg	URL	Avatar for that channel.
*BgImg	Tw, Fb, Ig, Tg	URL	Header/banner image.
*Followers	Tw, Fb, Ig	Integer
*Following	Tw, Fb, Ig	Integer
*Posts	Tw, Fb, Ig	Integer	Displayed post count - cosmetic, independent of *History.
*Subscribers	Tg only	Integer	Telegraph's equivalent of followers.
*History	Tw, Fb, Ig, Tg	See below	Back-catalogue of posts shown on the profile before the exercise starts.
*Website	Tw, Fb, Ig	Domain	www.islanddaily.com.gl. Intended for use by organisations to link from social media profile to website
*CmtLo / *CmtHi	Tw, Fb	Integer	Comment count range per post.
*LikeLo / *LikeHi	Tw, Fb	Integer	Like count range per post.
*ShareLo / *ShareHi	Tw, Fb	Integer	Share count range per post.

Engagement ranges exist on Tw and Fb only. Ig and Tg have no Lo/Hi columns, so InstaMedia and Telegraph engagement can't be set from this sheet.

Engagement defaults by influence category, for reference when filling the ranges by hand:

Category	Followers	Comments	Likes	Shares
Influencer	400k+	200–2,000	8,000–40,000	500–5,000
Entertainer	400k+	300–3,000	10,000–50,000	1,000–6,000
Commentator	100k–400k	100–800	2,000–15,000	200–2,000
Geek	5k–10k	5–50	150–800	10–80
Regular	up to 1k	0–10	5–50	0–5

*History format

One post per line, lines separated by a newline inside the cell (stored as _x000d_\n in the XLSX XML). Each line is a three-field CSV record:

"post text","image URL","age"

• text — always quoted

• image URL — quoted URL, or empty with the commas retained: "text",,"2days"

• age — how long before exercise start the post appeared, as a relative offset: 6hours, 394hours, 2days

Example, two posts, one with an image:

"Some people say the harshest punishment is spending time alone.","https://…/photo.png","6hours"
"Redland keeps testing our spine because they think we'll blink.",,"2days"

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Trailing columns

Column	Format	Notes
GPS	lat, lng	21.261549679644897, -157.80192864443518. Geolocates the persona's posts and articles - required for InfoMap.
Permissions	Comma-separated positions	Which positions may impersonate this persona — red, blue, facilitator. On import, positions named here are created if they don't already exist, so a typo silently adds a stray position to the exercise.
Show	0 / 1	Social graph visibility. 0 hides the persona from all social graphs.
WebsiteViews	Integer	Displayed view count on the persona's website. Organisations only in practice.

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Known gaps

Fields available in the Editor's persona form that have no column in this sheet (they must be set in the UI).

Import is non-destructive for these fields. A field with no column is left untouched on reimport, so it's safe to create a persona in the Editor, set the UI-only fields there, and manage everything else by spreadsheet from then on.

• Is Organisation — the flag that activates the Website channel. Can't be set from the sheet, but an existing organisation stays an organisation through a reimport; it won't be flipped back to an individual.

• Matches Player

• Classification (Open / Restricted / Confidential / Internal)

• Identity detail: gender, age, job title, character pitch, nationality, ethnicity, accent

• Cultural/narrative: affiliation, A3E, archetype, role, established

• Location as text (only GPS is present)

• Communication style: style, tone, register, delivery, writes in, uses emojis, avoids, examples

• The COM-B expert attributes: capability, opportunity, motivation, mindset, standards, behaviour, memory

Practical notes

• Handle is the join key. Reimporting a sheet with an existing handle updates that persona rather than creating a duplicate.

• Blank overwrites - but only within the sheet. A blank cell in a column that exists here is a value, not "leave alone", so populate defensively when editing a subset. Fields with no column are a different matter: they survive the reimport untouched.

• Two-pass creation for organisations. Create them in the Editor with Is Organisation set, export, then bulk-edit. The flag persists.

• Per-channel identity is independent. Setting Handle does not set TwHandle.

• Avatar fallback testing needs Image and every *ProfileImg blank, or only one channel's fallback is exercised.

• Non-ASCII is fine in names, tags and history — production files contain Nānākuli and curly apostrophes. Not true for Handles.