# MicroBlog (Twitter)

This page shows how to customise the MicroBlog channel, how to create persona's MicroBlog posts and key attributes to consider. It also shows how to send content from the MicroBlog channel, whether that be from the Master Events List (MEL) or Pattern of Life (PoL).&#x20;

{% hint style="info" %}
To understand how to use MicroBlog in the player view, visit the page below:
{% endhint %}

{% content-ref url="/pages/bioOuHrnpB4YkoZmYvvk" %}
[Broken mention](broken://pages/bioOuHrnpB4YkoZmYvvk)
{% endcontent-ref %}

{% tabs %}
{% tab title="Benefit" %}

* Customise Microblog to mirror realistic social media space&#x20;
* Have full control of the content shown and conversations had on this channel
  {% endtab %}

{% tab title="Features" %}

* Each persona has its own profile page with simulated number of followers, following and published posts&#x20;
* Simulated account creation date and simulated geo-tag&#x20;
* Tweets can be published automatically based on master events lists and other criteria&#x20;
* Each team can have their own microblog universe or teams can share the same universe
  {% endtab %}
  {% endtabs %}

## What real-life channels does Microblog replicate?

Microblog mimics popular services such as Twitter. You have the functionality to create past posts, new posts, persona and company profile accounts, comment, retweet, likes, etc.

<figure><img src="/files/YU7WIAHJUaRqnL9OGdP0" alt=""><figcaption></figcaption></figure>

## Customising persona profiles&#x20;

To customise a persona MicroBlog channel, in the Scenario Editor navigate to **Personas** > select the persona > open the MicroBlog tab. Here you will have the ability to customise basic attributes:&#x20;

<figure><img src="/files/YwvGGRKSQtwakRHQK8VN" alt=""><figcaption></figcaption></figure>

#### Basic attributes

{% tabs %}
{% tab title="Name" %}
Name that will be displayed
{% endtab %}

{% tab title="Handle" %}
The persona's username for this channel
{% endtab %}

{% tab title="Bio" %}
Short description that will be displayed in the profile page
{% endtab %}

{% tab title="Header image" %}
Upload a custom image for the profile header (1500px x 500px)
{% endtab %}

{% tab title="Historical content" %}
Also known as Past Posts.\
Tweets that will be already published in that profile even before the exercise starts. \
\
These can be generated using the AI Assistant or imported from a CSV file and have media attached.&#x20;
{% endtab %}
{% endtabs %}

#### Further details (optional)&#x20;

{% tabs %}
{% tab title="Verfied" %}
Is the account verified? (displays blue tick)
{% endtab %}

{% tab title="Metrics" %}
Total number of followers, following and published tweets of that profile
{% endtab %}

{% tab title="Creation date" %}
When the account was created (to trace the account's credibility)
{% endtab %}

{% tab title="Website" %}
Insert a URL in the box, and link the URL to a website via the drop down.
{% endtab %}
{% endtabs %}

## Sending MicroBlog content

### Send content via MEL (Master Events List)

To send content via the MEL add an inject and select the MicroBlog channel. Here you have the option to:&#x20;

* customise the tweet text&#x20;
* attach media attachments&#x20;
* influence tweet metrics - retweets, likes and comments
* add comments to this tweet via the 'Past comments' tab

{% hint style="info" %}
Save time writing your tweet by using the AI Assistant
{% endhint %}

<figure><img src="/files/VawOS8FDcSg4pVXVCeqH" alt="" width="277"><figcaption></figcaption></figure>

### Send content via PoL (Pattern of Life)

Generate an entire stack of tweets that can be released dynamically during the exercise.

{% hint style="info" %}
To find out more about Pattern of Life, visit the page below:
{% endhint %}

{% content-ref url="/pages/62clYPD7UgPLtOJp3R7T" %}
[Pattern of Life (PoL)](/feature-documentation/designing-and-running/pattern-of-life-pol.md)
{% endcontent-ref %}


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