# MicroBlog (Twitter/X)
Microblog mimics popular services such as **Twitter/X**. You have the functionality to create past posts, new posts, persona and company profile accounts, and to comment, retweet, and like etc.
| Benefit | Feature |
| ---------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Customise to mirror a realistic social media space |
Each persona has their own profile page with simulated number of followers, following, and published posts
Simulated account creation data and geotag
|
| Full control over content shown and conversations had |
Each team can have their own MicroBlog universe or teams can share the same universe
Publish content live and amplify by "retweeting", quoting posts, or by pinning them
|
| Players can rehearse responding to and dealing with real-time social media feeds as you would in real life |
Track and engage with trending topics by following hashtag feeds
Remove unwanted/outdated content from your timeline by deleting tweets
|
## Running
This section outlines the running of MicroBlog in the player view.
### Interacting with tweets
* Use the buttons below a tweet to **like, comment** and **repost**
* **Compose a new tweet** by typing in the "What’s going on?” section
* To **reply** to a tweet, click the speech bubble icon located below the tweet you'd like to respond to
* Media files such as images can be included in new tweets and responses
### Searching for tweets/users
Use the search option to look for **words or people** in the feed:
### Schedule tweets
Click the calendar icon to schedule tweets in advance. Click again and navigate to `Scheduled messages` to delete tweets before they're published.
### View hashtag feeds
Click on any hashtag so the feed is filtered and you can see related tweets:
### Delete tweets
Click on the three dot icon in any of your posts to delete tweets:
***
## Designing
### How to (Customisation)
To customise a persona MicroBlog channel, in the Scenario Editor navigate to `Personas` > select the persona > open the `MicroBlog` tab. Here you will have the ability to customise basic attributes:
#### Basic attributes
| Attribute | Description |
| ------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Name | Name that will be displayed |
| Handle | The persona's username for this channel |
| Bio | Short description that will be displayed on the profile page |
| Header image | Upload a custom image for the profile header (1500px x 500px) |
| Historical content (past posts) | Tweets that will already be published on that profile before the exercise starts. Can be generated using our AI assistant/imported from a .csv file and have media attached |
#### Further details (optional)
| Detail | Description |
| ------------- | ------------------------------------------------------------------------- |
| Verified | Is the account verified? (displays blue tick) |
| Metrics | Total number of followers, following and published tweets of that profile |
| Creation date | When the account was created (to trace the account's credibility) |
| Website | Insert a URL in the box, and link the URL to a website via the drop-down |
### How to (Injects)
#### Send content via Master Events List (MEL)
To send content via the MEL, add an inject and select the MicroBlog channel. Here you have the option to:
* Customise the tweet **text**
* Attach **media** attachments
* Influence tweet **metrics** (retweets, likes and comments)
* Add **comments** to this tweet via the `Past comments` tab
{% hint style="warning" %}
Save time writing your tweet by using the AI Assistant.
{% endhint %}
#### :star:Send content via Pattern of Life (PoL)
Generate an entire stack of tweets that can be released dynamically during the exercise.
{% hint style="info" %}
Find out more about Pattern of Life by visiting the page below:
{% endhint %}
{% content-ref url="../../pattern-of-life-pol" %}
[pattern-of-life-pol](https://helpdocs.conducttr.com/feature-documentation/designing-and-running/pattern-of-life-pol)
{% endcontent-ref %}
