MicroBlog (Twitter/X)

Microblog mimics popular services such as Twitter/X. You have the functionality to create past posts, new posts, persona and company profile accounts, and to comment, retweet, and like etc.

Benefit	Feature
Customise to mirror a realistic social media space	Each persona has their own profile page with simulated number of followers, following, and published posts Simulated account creation data and geotag
Full control over content shown and conversations had	Each team can have their own MicroBlog universe or teams can share the same universe Publish content live and amplify by "retweeting", quoting posts, or by pinning them
Players can rehearse responding to and dealing with real-time social media feeds as you would in real life	Track and engage with trending topics by following hashtag feeds Remove unwanted/outdated content from your timeline by deleting tweets

Running

This section outlines the running of MicroBlog in the player view.

Interacting with tweets

• Use the buttons below a tweet to like, comment and repost

• Compose a new tweet by typing in the "What’s going on?” section

• To reply to a tweet, click the speech bubble icon located below the tweet you'd like to respond to

  • Media files such as images can be included in new tweets and responses

Searching for tweets/users

Use the search option to look for words or people in the feed:

Schedule tweets

Click the calendar icon to schedule tweets in advance. Click again and navigate to Scheduled messages to delete tweets before they're published.

View hashtag feeds

Click on any hashtag so the feed is filtered and you can see related tweets:

Delete tweets

Click on the three dot icon in any of your posts to delete tweets:

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Designing

How to (Customisation)

To customise a persona MicroBlog channel, in the Scenario Editor navigate to Personas > select the persona > open the MicroBlog tab. Here you will have the ability to customise basic attributes:

Basic attributes

Attribute	Description
Name	Name that will be displayed
Handle	The persona's username for this channel
Bio	Short description that will be displayed on the profile page
Header image	Upload a custom image for the profile header (1500px x 500px)
Historical content (past posts)	Tweets that will already be published on that profile before the exercise starts. Can be generated using our AI assistant/imported from a .csv file and have media attached

Further details (optional)

Detail	Description
Verified	Is the account verified? (displays blue tick)
Metrics	Total number of followers, following and published tweets of that profile
Creation date	When the account was created (to trace the account's credibility)
Website	Insert a URL in the box, and link the URL to a website via the drop-down

How to (Injects)

Send content via Master Events List (MEL)

To send content via the MEL, add an inject and select the MicroBlog channel. Here you have the option to:

• Customise the tweet text

• Attach media attachments

• Influence tweet metrics (retweets, likes and comments)

• Add comments to this tweet via the Past comments tab

Save time writing your tweet by using the AI Assistant.

⭐Send content via Pattern of Life (PoL)

Generate an entire stack of tweets that can be released dynamically during the exercise.

Find out more about Pattern of Life by visiting the page below:

Pattern of Life (PoL)